What Happens if I Pull that Lever? How Experiments can Transform Customer Engagement

Tuesday, October 3, 2017 - 17:00 to 17:20
Summit sessions - Retail - Building the Customer Partnership

Stream location

Elicium 1

Related Information


Guy Champniss
Visiting Fellow Cranfield School of Management (UK) & Visiting Professor


  • Developing an experimental mindset to engage your customers
  • Even when results seem ‘wrong’, they can be right for the business
  • Behaviour is everything (and attitude is grossly overestimated
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