Tiphaine has a 20 years professional experience in the sector, with 13 years at SFR, the 2nd fixed and mobile operator in France where she was involved in strategy, pricing and marketing. Her last job was SFR marketing director on consumer market. She decided to change for utility market in april 2016 to become Sowee General Manager. Sowee is the new digital EDF subsidiary on energy and Smart Home market (consumer market). Tiphaine graduated from HEC in Paris.