Simon Anderson

Chief Strategy Officer


Simon formed geo 11 years ago along with Patrick Caiger-Smith with the intention of helping people to save money on their home energy. They used to race yachts together where Patrick was the skipper and Simon was the navigator/tactician and they have carried these roles into their business. Over these years geo has carried out a lot of practical consumer research, innovated and launched several consumer energy products. They have supplied over 4m units, mainly to the UK market, but increasingly to other European markets, particularly Nordic and BENELUX countries. Simon spent 25 years as a submariner in the Royal Navy. Interestingly, there are strong parallels with running a diesel-electric submarine and smarter energy! Both need you to manage generation, storage and usage of electricity in an effective manner and it is only when you can do all three well that you get an effective system.
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