A leading international expert in customer centric behavioural, competitive and smart issues in the global energy market. 18 years of experience in over 60 markets in 5 continents for 500+ organisations. Member of the World Economic Forum Global Agenda Council on the Future of Electricity 2014-2016. Co-founder and board member of the Smart Energy Demand Coalition (SEDC). Named among top 40 most influential people in Smart Grid in Europe by Metering International 2014. Head of marketing research and analysis for the UK based retailing subsidiary of Amoco (BP) and Seeboard (EDF) during the onset of competition in the British retail energy market. Holds a PhD from the University of Edinburgh.