Guy Champniss

Visiting Fellow Cranfield School of Management (UK) & Visiting Professor

Working At

IE Business School


Dr. Guy Champniss is a visiting fellow at Cranfield School of Management, and vice president, Insight & Outreach, with Enervee (www.enervee.com).His award-winning research focuses on groups and social influence, decision-making and prosocial consumer behaviour. He has published most recently in Technological Forecasting and Social Change and Harvard Business Review, and presented at conferences including the American Marketing Association (AMA), European Marketing Academy (EMAC), Australia and New Zealand Marketing Academy (ANZMAC). ACEEE ‘15, BECC ’15, the Academy of Marketing Science World Marketing Congress (AMS), BECC ‘16 and Behave 2016.Previously, Guy held global management roles in the marketing services group Havas. Guy has an MBA from IE (Spain), has completed post-grad and Masters programmes with Cambridge (UK) and Stanford (US), and has a prize-winning PhD in experimental and social psychology from Cranfield School of Management (UK).
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