Fridrik Larsen



Dr. Fridrik Larsen is the CEO of LarsEn Energy Branding. LarsEn consults electricity retailers to brand their products and/or their companies.  Prior to launching LarsEn, he was the owner/manager of a large promotional company as well as the founder of Agrippa, a marketing and strategy consultancy. Dr. Larsen is a present and previous member of the board of directors of various organizations and Asst. professor of Business Administration at the University of Iceland, where he teaches marketing and branding. His main research focus is electricity branding and he has published a number of international academic papers and book chapters on the subject. Furthermore, Dr. Larsen is the chairman of the Icelandic Marketing Association and Worlds first Energy Branding Conference 
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