Daniel Lutz

Creative Strategist


Daniel has over 20 years of experience as a communication specialist, innovation consultant and strategist. He began his career as a teacher and education designer, specialised in interactive learning. He co-designed and developed some of the first computer-based educational products for European broadcasters and publishers, and developed a suite of integrated workshops to help teams innovate more effectively, ranging from Interaction Design and Requirements Engineering to Multidisciplinary Teamwork and Design Strategy. It was while working for a UN organization and an international NGO that he became obsessed with the issues of behaviour and scalable change. He is currently a partner in Snowballs & Flywheels, a company that has developed a proprietary online platform and process for sustainable peer-to-peer behaviour change in organizations.
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