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Workshop: Cities are where the action is

Wednesday, October 4, 2017 - 14:15 to 15:00
Initiate! Main Stage - Initiate! Manifesto - Circular and Value-Based Economics

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Initiate! Main Stage

Introduction

When it comes to climate change, cities are where the action is. In recent weeks months 364 mayors in the US came together to commit to meet their cities’ climate goals, push for new action to meet the 1.5 degrees Celsius target, and work together to create thriving, fossil-free, sustainable cities where it’s great to live and work.

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Description

Choose your battles
It’s tricky know where to start, though: 

  • What are the biggest opportunities to reduce costs and carbon?
  • How is ambitious climate action helping meeting the needs of citizens, business, municipal councils and investors?
  • What are profitable business cases that drive ambitious climate action?

Finding leverage points in the city metabolism
As Dwight D. Eisenhower put it: when facing a hard problem, enlarge it. In that light it’s useful to understand the city as a metabolism where energy, mobility, buildings, green infrastructure merge. In this workshop we’ll look through this systems lens to visualise the business models behind successful climate action, and identify the benefits and bottlenecks for each of the actors involved.

We’ll work in small teams.
Tapping on the interests and expertise of the participants, we’ll use a common, visual language to brainstorm business models — including the multiple revenue streams, stakeholders partners, and many transactions going back and forth. 

  1. First, we will briefly use a demo of FutureproofedCities to quickly identify relevant measures and understand their financial and CO2 impacts. The team will choose a (number of) measures as a starting point for their business models.
  2. Each team will have an A1 sized whiteboard, laying flat on the tables, and a set of visual icon magnets representing building blocks for your business model - 6 actors icons (your business, customers, suppliers, government, …) and 10 transactions icons (product, service, money, data, exposure, license, …)
    • List all the (potential) actors in your ecosystem. What are their needs? 
    • Map out the initial transactions with your customers.
    • Add other transactions with suppliers, partners, and other stakeholders.
    • Design new business model scenarios and play around with it
  3. Identify leverage points and obstacles in the business models. The team will briefly discuss the potential technological, operational, regulatory and behavioural obstacles for implementation.

Lead-in to the panel discussion

The business models of each teams will be debriefed to the rest of the participants. This can lead into the discussion about the need for further EU policy support and suggest recommendations (regulatory requirements, financial incentives, tax programs, etc). 

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