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Keys to the Retailer’s Success: Engagement & Automation

Tuesday, October 3, 2017 - 15:10 to 15:30
Summit sessions - Retail - Building the Customer Partnership

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Speakers

Caitlin Aburrow
Director, Product Marketing & Strategy

Description

  • Engagement - Moving from service to an engagement focus?
  • Automation - Simplifying the customers’ world
  • Agility - Embracing change and speed

We challenge the legacy energy retailer mind-set of focusing on Service and Price and explore the emerging buying habits of the younger population. By analysing other markets and leading energy retailers around the world we can and reveal how companies should modify their strategy through automation, simplicity and community, to transform the current “transactional market” into a “relational market,” and prepare their businesses for the customers of the future, not customers of the past.

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