Presentations

Goodbye Customers, Hello Consumers - Using Customer Data Beyond Energy to Build the New Utility Relationship

Wednesday, October 4, 2017 - 14:10 to 14:30
Summit sessions - Retail - Technology Driving the Business Forward

Stream location

Elicium 1

Introduction

Utilities have a unique opportunity to respond to growing household needs for a trusted energy advisor. However, to meet this opportunity requires a fundamental shift in mind-set: from focusing on energy customers, to recognising consumers. Marrying a shift in mind-set with new consumer technologies presents the utility of the future with the chance to not just respond to a wider array of consumer needs, but to effectively determine those needs. This has the potential to place the utility in an unchallengeable position within any consumer journey. This presentation will draw on proprietary consumer science data from collaborations between Cranfield School of Management (UK) and Enervee (US) to illustrate the potential of engaging consumers to drive the utility forward to becoming the trusted energy advisor.

Related Information

Speakers

Guy Champniss
Visiting Fellow Cranfield School of Management (UK) & Visiting Professor

Description

1. Marrying a shift in mind-set with new consumer technologies presents the utility with new possibilities. 

2.  Illustrating the potential of engaging consumers to drive the utility forward to becoming the trusted energy advisor.

3. Discuss the potential to place the utility in an unchallengeable position within any consumer journey. 

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