Presentations

Customer Engagement in the digital energy economy

Wednesday, October 4, 2017 - 16:40 to 17:00
Hub sessions - Big Data & Analytics - Data to Reinvent the Customer Journey

Stream location

Theatre Big Data & Analytics

Related Information

Speakers

David Trevithick
Principal Analyst

Description

In this new era of digital energy, consumers increasingly hold the power.  They now expect greater choice and convenience, as well as, consistent, relevant, and valuable interactions with energy companies.  However, faced with an ever more competitive landscape, informed consumers, and multiple communication channels, energy companies are facing significant challenges.  As they transform from commodity suppliers to service-oriented business models, customer-centricity has become a hot topic.  In this session we will discuss how ‘energy data’ can be used to better engage with customers, for mutual benefit.

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