Presentations

Creating and using energy-specific insights to cross sell

Wednesday, October 4, 2017 - 17:00 to 17:20
Hub sessions - Big Data & Analytics - Data to Reinvent the Customer Journey

Stream location

Theatre Big Data & Analytics

Introduction

Energy retailers identified customer analytics as the most important customer engagement capability and one where they have the biggest gap, in a recent survey carried out by Oracle and Navigant. Oracle applies leading-edge analytics, from machine learning to predictive analytics, to the world’s largest residential energy dataset to develop personalized customer insights that we integrate into our products.  In this session, Andrew Visser will talk about how Oracle’s energy insights helped utilities around the globe to deploy new business models and market more effectively.

Related Information

Speakers

Andrew Visser
Associate Director, Cloud Architecture

Description

  • The importance of customer analytics for customer engagement
  • The value of personalized energy insights for marketing and cross-sell
  • Examples of how Oracle has helped utilities with personalized energy analytics
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