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Building Emotional Connection with the Energy Consumer

Tuesday, October 3, 2017 - 16:00 to 16:20
Summit sessions - Retail - Building the Customer Partnership

Stream location

Elicium 1

Related Information

Description

  • Connecting with consumers through their minds with brands
  • The building blocks of the energy brand
  • Mixing rational elements to emotional elements when building a brand
  • What elements does the energy consumers actually care about
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