Big Data & Analytics
Creating and using energy-specific insights to cross sell
Energy retailers identified customer analytics as the most important customer engagement capability and one where they have the biggest gap, in a recent survey carried out by Oracle and Navigant. Oracle applies leading-edge analytics, from machine learning to predictive analytics, to the world’s largest residential energy dataset to develop personalized customer insights that we integrate into our products. In this session, Andrew Visser will talk about how Oracle’s energy insights helped utilities around the globe to deploy new business models and market more effectively.